Debbie Emmitt: I, Human. Using your website to showcase the value of a human editor

1.30pm – 2.30pm BST, 21 September 2025 ‐ 1 hour

Session 4 – breakout seminars (running concurrently)

This session is for all editors who currently have, or are thinking about setting up, their own website to market their services.  

With the increasing availability of automated and 'intelligent' editing tools, the value of human editors is at risk of getting lost in the noise. How can we editors make the most of our websites to showcase our 'humanness' and prove (explicitly and implicitly) the advantages of hiring an editor?

In this talk, I'll be offering practical advice and real-world examples to help you harness your unique human-editor qualities via your website, so you can attract potential clients and convince them to hire a flesh-and-blood editor!

I will also cover SEO (search engine optimisation) and AEO (answer engine optimisation). These are key to ensuring potential clients discover our websites amid the increasing AI presence in search.