Marketing and PR director
About Denise Cowle
Denise has been copyediting and proofreading since 2011, following a career as a physiotherapist in the NHS for 25 years. She joined the SfEP in 2012 and became an Advanced Professional Member in 2015.
Denise has been an active member of the CIEP since attending her first local group meeting. She was the local group coordinator for the Glasgow group from 2014–17 and gave a session at her first conference in 2015.
Joining the Content Marketing Academy in 2015 revolutionised Denise’s approach to marketing her business, and she is a committed advocate of the principles of content marketing, applying them to both her own business and the CIEP. Denise won the Best Business Blog award from the CMA in 2017.
Denise now teaches proofreading and marketing for organisations such as Publishing Scotland, BookMachine and the CIEP and has her own expanding suite of online courses.
As marketing director since 2017, Denise has focused on: developing and delivering targeted campaigns to raise awareness of the CIEP, its members (via the Directory) and its value; increasing membership; selling more training courses; and building partnerships with editing-adjacent organisations. She is responsible for the social media team and works closely with the information, communications and digital services directors to foster engagement with current and potential members.